![]() Platforms like YouTube and TikTok have always been about video. Video is the second most popular content type on social media for increasing engagement. Video marketing encourages social shares. Ignoring video marketing is no longer an option for brands who want to excel. Then the pandemic boosted online media consumption by 215% in the U.S.įast forward to 2022, and audiences are spending an average of 19 hours a week watching videos online. ![]() But that’s not the only reason video is the dominant form of communication today.įirst, there was the rise of smartphone technology that made watching videos easier and more convenient. ![]() Google bought YouTube in October 2006, and by 2009 there were seven different ad formats on the platform.Īs the technology to create quality videos gets easier, it’s become more popular with marketers. Video marketing started in earnest in 2005 with the launch of YouTube. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. ![]()
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